What is a museum? A museum is a home for Art. It’s a home for You. A museum is where You go to experience Art. The most important thing about a museum isn’t that it houses Art; moreover, a museum creates a place for You to see Art, feel Art, connect with Art, learn about Art…

Our overarching idea when we redesigned high.org was the concept described above. Art is nothing without You and Art is what You say it is. This is how ART + YOU came to be. We wanted to illustrate the dynamic relationship between The High and the community. We wanted to convey that things are booming at The High and how it continues to be historical landmark and the keeper of Atlanta’s cultural story. This design system used bold colors to exude personality and thoughtful UX choices that enable a serendipitous discovery of information.