Georgia Power’s Community and Economic Development group sells the state of Georgia to businesses around the globe. Since decision-making in economic development is based on data and information, communications in this industry target the intellect. For Georgia Power’s new Georgia Experience Center, we designed two projects to engage the emotions.

A lobby-based Data Visualization Wall beckons visitors to enter and piques their curiosity, signaling passage into a space unlike any other they have visited.

The Immersion Room, anchored by an interactive table and wall, makes economic opportunity palpable. Within an environment that feels like the flight deck of an otherworldly vessel, business leaders are invited to explore all that Georgia has to offer them. The choreographed interplay of custom lighting, sound, and content create an atmosphere of intrigue and adventure, turning an expected information session into an unexpectedly memorable encounter.