In conjunction with the opening of its Destination Store at Minneapolis’s Mall of America, Verizon Wireless launched the Stop-Motion Studio, the pilot workshop in its new series. The unique experience, created by Second Story, combined devices, apps, and accessories into hands-on activities that delighted as they educated, allowing Verizon customers, both current and prospective, the opportunity to learn by doing.
A movie-making workshop for the masses, the Stop-Motion Studio gave average people everything they needed to direct their own (very) short film. Guests chose from among three different scenes, selected their cast, and developed their storyline, aided by a set of specially designed props with animation tricks built in. They then mounted their smartphone on the custom fixture and used the free Vine app to shoot their final creation. As they worked, they leaned on a wealth of available content offering narrative advice and tips on techniques.
The workshop was a huge success: of the participants surveyed, 100% said they had fun, and 95% learned something new. The store became a true destination, a place for guests to create something unexpected and sharable and get to know Verizon and its products along the way. Stop Motion Studio was selected as an Outstanding Achievement Winner at the HOW International Design Awards 2014.